Single-Page Websites: A Web Design Trend Worth Adopting?

Single-Page Websites: A Web Design Trend Worth Adopting?

A few years ago, one of my clients referred me to a developer who wanted to partner with a copywriter. She would build the websites and I would supply the copy and SEO. Before we began our first project, I asked for a wireframe so I could get a sense for what each of the web pages needed to look like. I was shocked by what I received.

The website sketched out in the wireframe had only one page. There were six sections dedicated to the pages you’d find on a traditional business website—Home, About, Team, Services, Testimonials, and Contact. But each section of the single-page website was much smaller than I was used to, maybe only four or five sentences dedicated to each of the “pages”.

I had so many questions for the developer; the first of which was:

Why?????????

After I gave my brain time to cool down, I decided to look more closely at the website she was proposing and put together a list of questions that more practically addressed my concerns:

  • Did the client care about SEO?
  • What would this do to the website’s speed?
  • Would there be negative implications for mobile?
  • Wouldn’t the navigation be confusing for visitors accustomed to multi-page websites?
  • What about a blog? Didn’t the client mention content marketing on the phone?
  • Would this help or hurt conversions?

Based on my understanding of how websites worked and how users interacted with them, the choice to build a single-page website just didn’t make sense. It seemed unnatural and counterintuitive.

Original Article

Author: georged31093

We at Affordable Web Sites have updated this website AffordableWebSites.net in line with our policy to keep evolving with the latest technologies and industry-standards. As part of this policy, we also ensure that our clients can also get access to what is current and most-suited to address their needs. - See more at: http://www.affordablewebsites.net/#sthash.VFKnE8W4.dpuf