Watch out! So you can prevent your WhatsApp account from being stolen

They are alerted about cyberattacks to your WhatsApp account, with a simple message and without any kind of complex hacking, it is easy for them to remove it.

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

During this year , the arrival of the pandemic led people to carry out activities online or through internet platforms.These modifications brought with themselves new scams and that is why you must be careful and cautious against cyberattacks.

Among the many cyber crimes, a new one emerged recently that is produced through a mechanism that the WhatsApp instant messaging app has when a user changes their mobile phone and wants to transfer their account.

According to the warnings issued by the cybersecurity company Check Point, a new type of cyberattack detected in recent weeks is being alerted that robs victims of their WhatsApp account, taking advantage of the trust they have in their contacts.

When a person changes their phone and wants to transfer their WhatsApp account, the technology company sends an SMS authentication to the previous phone number so that it can be entered. The process lets you modify the instant messaging application from one number to another. However, it also opens the door for the cybercriminal to access the victim’s account.

“The first thing to know about this cyber attack is that the main asset for the cybercriminal is to take advantage of the victim’s trust. It is for this reason that the way to carry out this attack is based on the fact that, previously, this cybercriminal has managed to attack one of the victim’s contacts in a matter of stealing all the phone numbers he had, ”says the director. Check Point technician for Spain and Portugal, Eusebio Nieva.

That said, it is in this way that cybercriminals use the phone number to write to WhatsApp and request the SMS code for authentication. Later, pretending to be a known contact, they communicate with the victim requesting the code, arguing that they have made a mistake when sending it.

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7 trends designers should know for 2021

What a decade 2020 has been.

So much of what has gotten us through the year was the knowledge that, despite never experiencing anything as cataclysmic in our lifetimes, history is filled with examples of similar disruptions. A world connected by the Internet allowed us, for the first time, to share our experiences of what was happening writ large, in real time. Though we could do nothing to stop history from being made, every individual could do their part in helping to build a cohesive narrative of what was actually happening through our e-mails, digital whiteboards, Slack messages, blog posts, Tweets, Instagram stories, and more. We didn’t have to wait decades for a historian to splice it together. And we found that, though we were mostly going through the pandemic alone, there was a shared experience.

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How to Delete Your WhatsApp Cache

Your phone does not have to lock when you are on a call or sending multiple messages.

Have you had trouble downloading files? Does it get stuck while making a call? Or you just notice that it doesn’t work as before. Maybe you should consider deleting WhatsApp cache . We tell you why and how to do it.

What is the cache?

The cache is the storage area of a device where all the used and most requested data are stored. In this way, they recover faster when required.

All electronic devices have it, so you access passwords, search results and frequent items faster. And although it is very useful, if the cache memory becomes saturated, it can cause applications and devices, in general, to become slow.

Image: Depositphotos

Why clear the WhatsApp cache?

The instant messaging application, part of Facebook , collects information about the texts, emojis, audios or stickers that you sent and received. According to the Remo Software site, the cache should be cleared to improve the app experience. Also, this way you will take care of your privacy against possible cyberattacks and hacks.

If what you are concerned about is your data, don’t worry, it won’t be erased, nor will your photos, information or conversations, it will only make your application work as if it were just installed.

Image: Depositphotos

How to delete WhatsApp cache?

To have more space available, that is, clear or delete the WhatsApp cache, follow these steps:

  1. Go to ‘Settings’ of your phone.
  2. Select ‘Applications’
  3. Search WhatsApp
  4. Go to ‘Storage’
  5. Clear cache

NOTE: you must select ‘Clear Cache Memory’ and not ‘Clear Data’. If you do this, your account and app chats will be deleted.

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Think with Google’s 10 most-read articles of 2020

In 2020, world events meant marketers were forced to throw the old rule book out the window. Metrics that once made sense were rendered obsolete and well-understood consumer habits shifted overnight.

So we weren’t surprised when we dug into our data to find out what marketers had been reading on Think with Google this past year: tips for rethinking in-person events, clues as to what people were searching for online, and inspiration from inclusive campaigns. Here’s what was top of mind for marketers in 2020.

1. 5 principles guiding Google’s media teams during the pandemic

As countries around the world went into lockdown earlier this year, marketers were left wondering how to respond. Should you pause all campaigns? Do you need to rethink your measurement strategy? Should you jump on the coronavirus ad bandwagon?

“There is no playbook for times like these, but what I’ve found is that crisis can provide clarity,” explains Joshua Spanier, Google’s global marketing VP for media. “I want to share five principles that I hope are helpful to other brands undoubtedly navigating the same uncharted territory.” One guideline: Constantly reassess your messaging.

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Why Any Business Should Keep Growing Digitally, Even After the Pandemic

Q: My business has always depended on in-person interactions. Do I need to create a robust digital offering to survive? — Jerry, Rochester, N.Y.

COVID-19 rocked every aspect of work, life, and the work-life balance. The big question now is how well entrepreneurs can adjust and set up their businesses —­ not just for survival but also success.

Here’s one big part of that answer: The digital evolution we’ve experienced this year is here to stay. According to a McKinsey survey, 77 percent of consumers will continue using digital channels moving forward. That doesn’t mean your business needs to go fully virtual, or that you need to create online-only offerings, but it does mean you should embrace the opportunity to add digital solutions to your existing offering.

Embracing digital — now and forever — is a simple way to limit your future vulnerabilities and manage new competitors in the space. 

Related: How Remote Work Will Transform the Innovation Landscape and Establish a New Kind of Entrepreneur

This isn’t about going up against tech-savvy competitors or spending big bucks chasing new customers. It’s about doubling down on the folks who already love you. You can use technology to remind your customers what you’re about and why your business is different — and then reward them for their loyalty. 

Start by focusing on three different aspects of retention:

1. Satisfaction. Make sure they’re thrilled with your offers. 

2. Loyalty. Make them feel that they matter.

3. Advocacy. Make them feel a part of the business and that your existence is essential to their happiness. 

Then ask yourself, How can I create a digital touch point that will deliver each emotion? 

If you have your customers’ email addresses, send out updates, behind-the-scenes access, new offers, or, at the most basic level, discounts. Don’t have emails? Use social media to build a simple digital bridge to your customers. (Once you have those emails, you can use referral technology and codes, most of it costing less than $100 per month. This is a smart, affordable way to reach new customers through your existing community.)

Promotion and reward, even if just on social media, is a great way to build engagement. If you have the infrastructure, consider setting up a digital Shopify store so that people can buy directly from you online, even if it’s just a few select items. But above all, you want to engage people with stories about your products, the people in your business, and even your customers. This can be through email, blogs, or social media, written or audio. People and stories are the heartbeat of every business; don’t let yours flatline.

RelatedBefore Launching a Business, Ask Yourself These 5 Questions

Admittedly, you’ll end up with a lot of questions and opportunities. You might not know where to begin, and that’s OK. For clarity, ask yourself one question we learned from a longtime client, author and podcaster Tim Ferriss: If this were easy, what would it look like?

Sometimes the coolest ideas might also be the most complex for your customer. And right now, your customers don’t want complexity. They want simplicity, convenience, and comfort. You don’t need to have the most high-tech option. You just need a way to meet your customers or audience where they are. If you do that, your customers will be willing to stick with you, support you, and help build you back up. 

I don’t know what the future looks like, but whether it exists online or in-person, your success will still depend on customer advocacy. Make that your goal, and the rest will work itself out. 

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Save Money on Shipping: The Difference Between First-Class Mail Services and Priority Mail Services

The first step for business owners is knowing your options, and the costs.

When it comes to sending mail and packages, it’s easy to wind up overpaying. There are so many services and so many service providers, it’s simple to choose the wrong one if you don’t understand all of the details.

“Historically, companies have overspent on shipping by about 13 percent annually,” says Jamie Cohen, Senior Manager of Product Marketing at Pitney Bowes. “With shipping rates increasing, new fees and surcharges being added throughout the year, and the number of packages shipped each year on the rise overspending on shipping is likely to increase.”

For small businesses, every dollar counts. Most expenses like salaries, rent, and insurance are fixed, so it’s important for business owners to make the most of every dollar and save wherever they can. “Shipping is a great place to reduce costs and when the optimal shipping choices are made can deliver significant savings,” Cohen says.

Thankfully, a shipping solution like SendPro Online from Pitney Bowes can help businesses save money in numerous ways. Here, Cohen outlines differences between First-Class Mail® services and Priority Mail® services and explains how business owners can save money on shipping.

Smaller mail and packages: First-Class Mail services

First-Class Mail services include most types of mail that you’d find in your mailbox, from postcards and letters, to flats and lightweight parcels. “It’s an affordable service for standard-sized, single-piece envelopes weighing up to 3.5 oz (First-Class Mail) and large envelopes and small packages weighing up to 15.9 oz (First-Class Package Service) with delivery in four business days or less,” Cohen explains.

If you’re sending a package via First-Class Mail, USPS Tracking® is included. Insurance is also available, at an additional cost.

Pricing for First-Class Mail services is based on size, shape and weight, not by distance, Cohen says. “So, you’ll pay the same price no matter how many U.S. zip codes the mail crosses.”

The retail price for small packages starts at $3.80. However, you can save up to 25 percent1 with commercial-based pricing available when you use an online postage solution like SendPro Online, Cohen says.

Larger shipments, plus more: Priority Mail

If your mail piece weighs more than 15.9 ounces and you’re shipping with USPS, it must be sent via Priority Mail® services. “Priority Mail combines value and speed, with free package pickup service at your home or office, $50 of included insurance and USPS Tracking included when you mail online or at retail,” Cohen explains.

Pricing is generally based on weight and zone and starts at a retail rate of $7.50. Those shipping with an online postage solution like SendPro Online can unlock commercial-based rates and save up to 38.4 percent off retail prices.2

Business owners also have the option to use Priority Mail Flat Rate® packaging, where you pay one price across all zip codes. “There’s no need to weigh parcels or calculate postage for any parcel up to 70 pounds,” Cohen explains. “Simply add a pre-printed barcode label or full shipping label, and you’re ready to send.”

Pricing begins at $7.75 and shippers can unlock savings up to 12 percent off Priority Mail Flat Rate® shipments with commercial-based rates available in online postage solutions.3

Bottom line

The service you select for your business’ needs will likely be determined by specific criteria like weight, size, destination, and delivery time requirements. “While First-Class Mail services offer the best price for mail and packages that weighs less than 15.9 ounces, there are some benefits Priority Mail services offer shipper that First-Class Mail services does not including free boxes and envelopes, free insurance up to $100 and for Priority Mail Express delivery on Sundays in certain areas,” Cohen says.

When it comes to delivery time, First-Class Mail® and Priority Mail® delivery typically takes up to four days. If you’re looking for expedited services, Cohen says Priority Mail Express offers an overnight guarantee (all other carriers except USPS have suspended this) starting at $26.35 for retail rates and $24.25 for commercial-based rates available in online postage solutions like SendPro Online.

“SendPro Online takes the guesswork out of shipping with the USPS for you,” Cohen says. “It presents you with the available service options based upon your package dimensions and also unlocks commercial based prices,” offering small businesses big savings on mailing and shipping.

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