How Web Hosting Impacts SEO: 4 Major Factors

When it comes to the performance of your website in search engine results, your choice of web hosting provider plays a critical role. So, grab your favorite beverage and join us as we delve into the relationship between web hosting and SEO.  Let’s get started! 1....

AI Tools for Better Social Media Profiles

An engaging profile is crucial for standing out on social platforms such as Facebook, LinkedIn, and Twitter. Here are three tools to help. Ahrefs’ AI Social Media Bio Creator A social media profile should be detailed, concise, and engaging enough to entice followers....

Harnessing Organic Social Media to Boost Sales

Organic social media remains a strong revenue generator for merchants when carefully planned and executed. In this 30-minute instant webinar, Samantha Collier, a social media pro and Practical Ecommerce contributor, breaks down the process of aligning products,...

Where Does Dreamweaver Fit in Modern Web Design?

Dreamweaver has long been a staple for web designers. The trailblazing tool was first released back in 1997 by Macromedia. I’ve been a user since 1999. I had a contracting gig. The client insisted that I use Dreamweaver. I wasn’t thrilled about this as I had...

Google Analytics 4 Transition Update

Universal Analytics has sunset for most users, and most have transitioned to Google Analytics 4. In this post, I’ll address recent GA4 updates, post-transition tips, and options for retaining historical Universal Analytics data. Universal Analytics Sunsetting Nearly...

How Google Personalizes Search Results

Search results on Google vary among users. The results are personalized based on a user’s: Search history, Interactions (clicks on organic or paid listings), Location, Browser settings, such as language. All of these affect rankings and thus your company’s exposure to...

Unpacking ‘Demand Gen’ Google Ads

Google Ads can capture demand from consumers searching for products, info, and more. A shopper searching for laptop cases will see a slew of choices in Search and Shopping ads. However, a weakness of Google Ads is generatingdemand. Google’s Display Network is...

SEO and Old Content

Is deleting old content good for organic search rankings? Google’s SearchLiason, Danny Sullivan, recently addressed that question on his Twitter account, stating old content is not harmful and possibly helpful: Are you deleting content from your site because you...

Here’s Why I’m Sticking with Threads

The dust has settled for Threads. Active users on Meta’s Twitter-like platform are down by 80% since its launch in early July, per research firms Similarweb and Sensor Tower. Now brands wonder whether to invest time and resources in the new app. Here’s my assessment...