5 Ways to Optimize and Accelerate Your LinkedIn Company Page in 2019

Here are the top five ways that companies can optimize a company page on LinkedIn in 2019.

The latest 2019 LinkedIn statistics support the importance to companies of having a well-established presence on LinkedIn:

  • LinkedIn has more than 30 million companies on its platform.
  • LinkedIn is almost three times (277 percent) more effective in generating leads than Twitter and Facebook.

Even though LinkedIn can recognize Boolean operators and filter results according to the user’s search requirements to bring up the name of the company in the search results, companies still need to optimize their company page on the platform.

With a focus on following LinkedIn company page best practices and increased competition as the LinkedIn algorithm continues to evolve, here are the top five ways that companies can optimize a company page on LinkedIn in 2019:

1. Optimize for SEO.

Companies need to optimize their company page on LinkedIn for SEO. An SEO-friendly LinkedIn profile will increase online visibility among users searching for information on them, such as the types of products they offer and the services they provide. Companies can optimize their LinkedIn profile doing the following:

  • Inserting keywords and phrases into their company profile.
  • Creating links to their company profile by adding it to their official website, blog and other marketing and promotional material.
  • Sharing relevant and engaging content on a regular basis

2. Create a visually compelling company profile.

Companies need to create a visually compelling LinkedIn profile by combining text with an image — recommended size is 1200 x 627 pixels. Since the human brain processes images 60,000 times faster than words, adding images will provide companies with 94 percent more views.

Consequently, a company needs to take proactive measures in ensuring that they upload articles with pictures, infographics, charts, presentations and more. They can also consider creating and uploading videos on LinkedIn. They can publish these visuals with text on LinkedIn’s publishing platform as well as on their company page.

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Social Media Sites

  • Twitter – Twitter has 328 million active users worldwide and tends to be where users go for news and trends. This platform is ideal for brands that want to join a conversation about trending topics in their industry. It’s also a great place to share content with influencers and other individuals who might find your brand valuable. 
  • Facebook – Facebook has nearly 2 million monthly active users who come from diverse backgrounds. There is also a nice balance of genders and age groups when it comes to Facebook’s user-base. This makes it a great social platform for businesses that are trying to reach a wider audience. 
  • LinkedIn – LinkedIn is the social media platform for B2B brands that are targeting businesses in different industries. With LinkedIn, you can find, interact, and share content with people based on the company type, industry, or job title. 
  • Instagram – Instagram is a great social media channel for brands that create a lot of visual content. Instagram’s audience tends to be on the younger side with more female users than male users. This can be a great platform for businesses selling products or services related to fashion, lifestyle, art, or other visual-focused industries. 
  • YouTube – YouTube has become the second largest search engine in the world, second only to Google. You can upload your video content to this channel to help engage and connect with your audience. With unlimited video hosting, your business can post as much video content as you want and share through other channels. 
  • Pinterest – Pinterest is another great channel for sharing image-focused content. This has become a must for consumers who are interested in DIY, crafts, home improvement, nutrition, fitness, fashion, and more. If your brand sells a product or service that lends well to imagery, then Pinterest may be worthwhile. 
  • Google + is being discontinued

Twitter announces changes to improve users’ experiences

Twitter announces changes to improve users’ experiences

The company says it’s responding to user feedback with changes to its Explore, Search, Notifications and Moments features


Sometimes small changes can make a big impact. That’s what Twitter is hoping with a slew of small changes to its user experience announced on its blog Wednesday.

“We’ve been working to change how you discover all the information around news, events, and stories, and today, we’re sharing a few steps forward,” Keith Coleman, Twitter’s vice president of product, said in the blog post. “It’ll be easier to find and follow the big events and stories you care about in your timeline, Notifications and Explore. Also, there’s a new look and feel for Moments showing everything you’d want to see.”

Twitter said it was responding to user feedback with the changes it’s making to Explore, Search, Notifications and Moments. Most will be rolled out in the coming weeks and months.


Twitter’s Explore feature will be organized by topic instead of content type.


Starting today, users will see related news, events or stories at the top of their search results. They can dive deeper and find out more information and the latest discussion by tapping on those results.


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When is the Best Time to Post Content on Social Media?

When is the Best Time to Post Content on Social Media?

Remember back when publishing content on the internet was unchallenging? Those days are long gone… it’s no longer just about coming up with something to write about and posting it to your site. Now it’s all about the pre-planning process, mapping out your content, knowing when and where to publish it and then ultimately focusing on your content promotion afterward. What was once such an easy task has now become a full-time job in itself.

With so much focus on content creation, we wanted to highlight the importance of knowing when and where to share your content after it goes live. Everyone probably has their own preferred times to write content throughout the day, but if you are writing new articles and publishing to your site at 2am in the morning, you could be missing out big time.

Even more important than when and how you are posting content to your site, is when and how you are posting to social media. Through the multi-section infographic below, let’s take a look at some of the most effective ways to use Facebook, Twitter, LinkedIn, Pinterest and Instagram for expanding your content reach online. To see the full infographic in its entirety, click here.

Best Times to Post to Facebook

Facebook is the largest social networking site in the world and it also offers sharing options for its users. Whether it’s through a personal profile or on a Fan page, the response and engagement you receive through Facebook will depend heavily on the times and days of the week you post updates.

Here are some tips and tricks to help with your engagement on Facebook.

  • Thursdays and Fridays, either at 1pm for the most shares, or 3pm for the most clicks. As explained, the less people want to be at work, the more they are on Facebook.
  • The best days of the week to share content are Thursdays and Fridays.
  • The best time of the day to send out a status update is around noon.

When focusing on Facebook for content outreach and promotion, don’t forget to share with both your personal and business accounts. All too often we find businesses and brands creating social media Fan Pages, only to let their users go stale by not creating new content for them to see. When you have really high-quality content that you want to reach all of your followers on Facebook, be sure to consider your options with Facebook Ads premium advertising and update boosting.


Best Times to Post to Twitter

Twitter currently has over 300 million active users on their site. While they might not have over a billion users like Facebook, but Twitter is definitely changing the way content and information is found and shared in the world today. Whenever something news breaking happens, it usually happens on Twitter first.

Here are some tips and tricks to help with your engagement on Twitter.

  • With the half-life of a tweet, being only 24 minutes long (4 times shorter than a Facebook post) your window of opportunity is tight.
  • The HuffingtonPost reports for maximum retweets, try to post at 5pm, 12pm, and 6pm. Additionally, 12pm and 6pm have been seen to deliver higher click-through rates. The best days to Tweet for business-to-business organizations is Monday through Friday. For business-to-consumer it’s the weekends and Wednesdays.
  • Hubspot reports posting between the hours of 12pm and 3pm on Mondays through Friday are ideal for engagement. It was also noted that posting on Wednesdays between 5-6pm also delivers higher results.
  • KissMetrics reported that weekdays at 5pm is when the highest percentage of retweets occurs. The best time of the day to tweet is at 5pm, and the best days are mid-week and weekends.

As mentioned earlier, Twitter is one of the most reliable networks for finding out what is happening in the world as it happens. In addition to using Twitter for sending out your own content and updates, be sure to take advantage of trending hashtags to reach new audiences.


Best Times to Post to LinkedIn

LinkedIn in a business social network that was recently purchased by Microsoft. The network has over 500 million users and is mainly focused on business, entrepreneurship, and finance-related content.

Here are some tips and tricks to help with your engagement on LinkedIn.

  • If you want to get engagement on LinkedIn, post in the evening. The best times for engagement are between 7pm and 10pm.
  • Schedule posts to go out later in the evening, between 7pm to 10pm.
  • With engagement rates better in the evening, post your most engaging content there for a much greater reach, keeping less valuable content for daytime users.

Just like Twitter and Facebook, LinkedIn also has it’s own advertising platform to take advantage of. However, since LinkedIn is focused purely on business and recruitment, advertising costs are seen at a much higher multiple on a cost per click.


Best Times to Post to Pinterest

Pinterest is all about targeting to the interests of your audience and using visuals to get people to click. With over a 100 million active users on their site, Pinterest is a social network that every business and brand should be taking advantage of.

Here are some tips and tricks to help with your engagement on Pinterest.

  • To find success with Pinterest, you must be consistent and spread your pinning out. Varying your timing exposes you to different segments of the Pinterest population and can lead to more exposure, repins and followers.
  • The best day of the week to share content on Pinterest are Saturdays. The best time to send out a social update on Pinterest is from 8pm to 11pm.
  • The see the best results with Pinterest, accounts should be sharing between 5 and 30 pins per day. Different days of the week can perform differently depending on the niche audience you are going after (Mondays are best for good intentions in fitness, while Fridays are better for sharing funny gifs to bring comic relief to the end of a long week).

A common thought about Pinterest is that it’s really only for targeting women. This however simply isn’t the case. Start promoting your content on Pinterest and see how it performs with your audience.


Best Times to Post to Instagram

Instagram is all about social activity through the use of your mobile device. With over 500 million users on Instagram, it’s the perfect platform for brands of all sizes to engage with their audience through the use of mobile and attention-grabbing photos.

Here are some tips and tricks to help with your engagement on Instagram.

  • To find the most success with Instagram, you must know who your followers are and what they are doing throughout the date. Knowing where they live, how old they are and if they are browsing your content while at work are ideal for creating the perfect Instagram content promotion campaign.
  • HubSpot reports anytime from Monday to Thursday is a great time to post content, as long as it’s not in between 3-4pm.

Logo Design by Brand Experts

Instagram is all about engagement, hashtags and building a following for your brand. Don’t try and force your content to your audience. Listen to what they have to say (and like), then provide them with more of what they are looking for.


Now that you have a complete breakdown of the best types of content and time slots throughout the day to post content to each of social network, now it’s time to get to work. Take advantage of online social sharing tools to automate the scheduling of your content, while also focusing on your manual promotion in the process.

To get the most out of your social media marketing efforts, be sure to include custom branded social images within your profile pages. This means displaying your logo design and custom images on your Facebook Fan Pages, Twitter Backgrounds and anywhere else customized images are allowed. You can see a few examples of how this might look for your brand below.

11 Ways Social Media Will Evolve in the Future

11 Ways Social Media Will Evolve in the Future

Entrepreneur and Marketer. CEO of Taco.
Where social media can improve and grow going forward.

The 2016 election was a painful time for most Americans. It was so mentally strenuous that psychologists are still talking about post-election anxiety several months after Election Night.  And where did we process all that anxiety and frustration?

Why, Facebook and Twitter, of course. Some have even gone so far as to blame the results and tone of the election entirely on social media and the way real and fake information was shared.

Who among us isn’t still suffering aftershocks? Who doesn’t have strained relationships with friends and family after one too many political opinion posts? Who hasn’t been affected by use of the “delete” button? Social media, in its role as ground zero for viral political commentary, is invaluable, unavoidable, and exhausting.

But that’s not the only social media shift happening.

Demographics of social media are changing. Teens have been leaving Facebook in droves for years, and many can’t even be bothered to join because it’s what their parents use. In 2016, Facebook marked a 21 percent drop in original, personal updates as users have begun communicating more and more in shared articles and memes alone.

Privacy concerns are getting more pronounced as people become more aware of data harvesting, adding to previous concerns of identity theft.

Many in the industry are predicting massive changes as we move into the dramatically shifted post-election social media landscape. I recently interviewed Jeanne Lewis, CEO of Capsure, a new private social network for preserving memories, and she says, “Social media has really gotten away from us. It’s gotten to the point where we work for it, not the other way around. With social media as it’s been, the users are the product, which has caused some real rifts and problems between loved ones. It’s just not connecting us the way it was supposed to.”

Lewis isn’t the only one who feels that way, but she’s something of an expert on the subject, and she had some excellent points on how social media will transform in 2017 and on.

1. A focus on relationships

One of the first social networks was Friendster, a name which implies its purpose: Forming and maintaining friendships. That was how MySpace and Facebook ostensibly began, as well. However, as they’ve progressed, they’ve become more about personal brand maintenance and attempts to form and join various short-lived zeitgeists.

“Social platforms today have evolved into a broadcast tool both for companies and individuals,” says Lewis. “While this is valuable when you have a broad announcement to share and want to reach as many people as possible, these are no longer the vehicles for sharing photos of your kids, recording audio or staying connected with your inner circle of family and friends.”

To fix this, social media will probably begin to draw the focus back into relationships by emphasizing personal posts, photographs and small, intimate connections over outside content like memes and articles.

2. Diversity of personal posts

Until now, posts have been limited to outside material, pictures, videos and text. Don’t be surprised if, going forward, new players will introduce more diverse posting options, intermingling audio and visual components to create a unique experience for people viewing and creating posts. As digital technology progresses, people will be hungry for new and interesting ways to share experience.

Lewis emphasizes the importance audio will play in social media’s future: “Just as many of us gathered around a cassette recorder in our early childhood, the unique power of audio can be experienced once again using our smartphones.”

3. Users will pay for peace

Premium service will make a splash. This one sounds counterintuitive — after all, who would pay for a social media experience when they’ve all been free up to this point. Two things will happen to change that previous wisdom. First, with a more personal, story-driven experience, customers will want high-quality images, videos and audio files stored for posterity. Second, having a place to escape constant advertisements will become very important, something a premium social media experience will offer.

“In order to ensure our digital memories are stored and preserved there should be a direct and clear relationship between compensation and the service provided,” says Lewis. “Otherwise, what assurance do users have?”

4. Different types of groups

Google Plus tried something like this before to little success, but spurred by the frustration caused by people seeing the wrong posts, social grouping will make a comeback. In the last political cycle, many relationships were tested unnecessarily when people felt attacked by never-ending political rants. If you don’t want Grandma to see your stances on gay marriage, put her in your non-political group. This will become very important for relationship maintenance.

“Context is everything,” says Lewis. “The person we are with our family is not necessarily the person we are with our college friends. Nevertheless, there’s a desire to stay connected with all of these groups but in a separate forum.”

Related: How to Use Social Media and Not Feel Overwhelmed

5. Increased focus on privacy

Privacy concerns have plagued social media since its inception, and are only getting more pronounced. Expect future social media companies to offer more advanced network and profile privacy than ever before.

6. Less gamification

One of social media’s key components is that it’s highly addictive, even going so far as to be described as more addictive than cigarettes. New platforms will try to gear more toward long-term customer wellness as a feature by staving off more addictive qualities. They will focus more on the communal quality of social media rather than offer quick hits of serotonin from gratifying and frustrating outside content.

7. Legacy building

As has been said many times, the internet is written in ink. It cannot be erased, and in the future, people won’t want it to be. Users will want their social media to existing as an ongoing time capsule, a living record of their lives. Smart platform builders will realize posting shouldn’t be a burst about a single moment in time, to be consumed in a few seconds and forgotten about immediately, but as a multi-faceted, interactive diary involving many writers, all telling pieces of their own and others’ stories.

“We’ve arrived at a place where we are as thoughtful about capturing a personal moment to preserve as we are about carefully curating our Instagram feed,” says Lewis. “It’s a question of the legacy you want to leave behind.  If someone has 2 hours to flip through your life’s journey, what do you want them to see?”

8. Open to experimentation

The main social media giants are slow, lumbering machines, resistant to change, and unbearably clumsy when they do change.

Future models will have seen platforms of the past try different things to different levels of success and will be open to explore. They will try out wildly different ways of managing contacts, befriending people, organizing interface layouts, etc. Facebook has had basically the same layout since its beginning — don’t expect that to be the case with new platforms.

Related: 5 Social Media Rules Every Entrepreneur Should Know

9. Mobile-native

A mammoth advantage new platforms will have is that they about after the smartphone became ubiquitous. Facebook and Twitter both came before they could really function on a mobile phone, but future platforms will be designed with phones in mind from the beginning.

No clumsy borrowing between web and phone platforms — seamless integration. The future of the internet is mobile, so it stands to reason that mobile-native platforms will be built to last.

10. Build us up, don’t tear us down

The self care and heartfulness movements are big right now for a reason. In a world as chaotic and terrifying as ours, with such a constant barrage of information and stimuli, personal well-being is a thing we must actively pursue and maintain.

Family and friend communities have been part of humanity since there was humanity, and they’re there to build us up. Social media will begin to recognize that again.

11. Video, video, and more video

In late 2016, we saw a major development in social media video when Instagram release Instagram Stories and Instagram Live. Instagram’s parent company Facebook also released Facebook Live and Messenger Day. The focus on the live format follows in the footsteps of Snapchat and Twitter’s Periscope.

According to Jay Singh, CEO of PHL Venture Company, “We continue to see a shift toward live content that is composed through a camera. The camera keeps growing in importance and the ability to see through other people’s lenses in real time is becoming a powerful force in social media.”


The most recent political cycle has exposed a lot of what was rotten in social media, making us all so constantly aware of what is wrong with ourselves and others that we barely have space in our heads for anything other than frustration and anxiety.

If they’re smart, new social media platforms will understand that create a new kind of social networking — a kind that actually feels like a personal asset instead of a detriment.

11 New Social Networks for 2017

11 New Social Networks for 2017

JULY 24, 2017 •

Exploring new social networks can help you find ways to talk with your customers or team members and discover new places to promote your brand. It will also help you keep up to date on how people are choosing to communicate with each other.

Here is a list of new social networks. There are apps for video chatting, communicating in virtual reality, meeting interesting people, talking with your followers, building your team, social shopping, and communicating with your favorite baseball players.



Mastodon is a free, open-source social network that’s a decentralized alternative to commercial platforms. It’s similar to Twitter, but with a more community-based structure. Mastodon features chronological timelines, 500 characters per post, public timelines, short videos, open API for apps and services, no ads, and no tracking. Anyone can run her own Mastodon instance and participate in the social network seamlessly.

Amazon Spark

Amazon Spark.

Spark is Amazon’s new social feature to improve product discovery and social shopping. Users are encouraged to post photos of their favorite products, which others react to with comments and “smiles.” The feed-style interface is similar to Instagram. Amazon Spark is available in the Amazon App for iPhone.



Mottle is a place for spur-of-the-moment conversations with interesting people. Click on a user to start an audio call, and talk for as long as you like. At the end of the call, you’ll both be asked to rate each other. The higher your score, the higher your tier and the better your access to other people.



Airtime is an app for social video and sharing in real time. Watch videos and listen to music together while chatting. With the signal button, your contacts are just a tap away. Pull people together when you’ve got something to say or show. Airtime is backed by Google Ventures.



FreshTeam is a messaging app for teams. You see your team on a map, have group calls, and do other amazing things not possible with texts or email. Subscribe for $9.99 per month to set FreshTeam Places for your office, customer sites, and more. Get alerts when team members are at nearby Places. Your subscription also includes unlimited group calling.

YouTube Community

YouTube Community.

The new Community tab on your YouTube channel gives you a new, simple way to engage with your viewers and express yourself beyond video. Now you can share text, live videos, images, animated GIFs, and more — giving you easier, lightweight ways to engage with your followers, between uploads, in real time. Viewers are able to see your posts in the subscriptions feed on their phones. They can also opt into getting a notification any time you post.

Who’s In

Who’s In.

From Microsoft, Who’s In is a new social networking app for iMessage that helps users plan group events. Activities are divided into different categories, such as “Eat and Drink” and “Visit an Attraction” — or you can create your own. Find activities with Bing, suggest times to meet, then sit back as your friends vote for the best option.



Workplace by Facebook is a social network to connect your whole organization with familiar tools. Groups help you make decisions quickly and keep your team on the same page. Live video lets you broadcast to your entire business from the camera in your pocket. Multi-company groups let you collaborate with people from any other business that uses Workplace. News feed shows you the most important things across your business as they happen. Standard plan is free. Premium pricing starts at $1 per active user.

Facebook Spaces

Facebook Spaces.

Facebook Spaces is a new social network to use with the Oculus Rift virtual reality system. Go live from VR, and your friends can follow along on Facebook in real time. Make and receive Messenger video calls with friends even if they’re not in VR. Draw 3D objects and express your creativity on a new level. Create memories of your moments in VR, take selfies, and share them with your Facebook followers.



Cabana is Tumblr’s new app for social video. Video chat with up to five others, and watch videos while you chat. Cabana is targeted as a fun app for friends, but it’s easy to imagine practical uses for sharing video with peers and prospects.

Infield Chatter

Infield Chatter.

Infield Chatter is a social network for professional baseball. Share photos, videos, and stories not only with other fans of Major League Baseball but also with the players themselves. Follow and chat with your favorite MLB players and get to know them beyond their baseball stats. View the “Players” channel in the Discover tab for a stream of MLB player-only content.