Month: August 2020

Want to Rank Higher on Google? Learn SEO Strategies From an Expert.

August 30, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Getting your webpages to the top of Google search page results is absolutely crucial if you want to grow your business. More than 70 percent of organic search traffic goes to the first page, with the vast majority of that going to the first three listings. If you’re not ranking for the things your business does well, you’re very likely missing out on potential customers.

But no, you don’t have to hire an expensive SEO agency to completely overhaul your business. You can do it yourself after spending some time in this SEO Blueprint Course Bundle.

This eight-course, 21-hour bundle can teach you all you need to know to improve your page ranking. The courses are taught by John Shea, an entrepreneur, podcaster, and blogger who hosts the online marketing show Voices of Marketing. He started online marketing as a side hustle, but it’s now become his life and he loves sharing his knowledge with other aspiring marketers.

Here, you’ll learn how to identify your most promising keywords, how to make your website more technically up to date and better equipped to rank on Google, and how to improve your domain authority through backlinking. There’s even a course dedicated to YouTube SEO and SEO for small businesses with local presences.

Whether you’re a growing web-based company that markets to people across the globe or you’re a mom-and-pop shop that wants to attract more people in the neighborhood, a good SEO strategy can help. The SEO Blueprint to Rank #1 on Google Course Bundle will help your business grow and it’s on sale now for just $29.99.

Original Article Here

SEO How-to, Part 10: Redesigns, Migrations, URL Changes

Changes in content, linking, and URL structure can dramatically impact organic search performance. Thus it’s critical to understand the search engine risks and rewards from a new design before you start developing it.

This is the 10th installment in my “SEO How-to” series. Previous installments are:

Search engines crawl sites to determine the relevance and authority of each page: what the content is about and how it is linked. Changes to content, links, structure, URLs, and more impact how search engines crawl a page and then assign the relevance and authority to determine its organic ranking.

Thus redesigns and replatforms carry an organic search risk — and an opportunity.

Original Article Here

How a Personal Commitment Helps Your Business Grow

A larger purpose can impact your business. Here’s how that’s a good thing.

There are numerous reasons for starting a business, including pursuing a passion, wanting to set your own hours and wanting to make more money. But if you’re not committed to a larger purpose, all those reasons may not be enough for your business to succeed.

What Is a Commitment?

A commitment can be defined in three ways:

1. It gives you purpose. Let’s define a commitment as a greater purpose for your life that drives you forward every day. Many studies have shown that purpose even leads to longer life for men and women alike.

2. It’s never finished. A commitment is not, “I want to own a successful business,” because that doesn’t give you lifelong purpose. A commitment will never truly be finished, and you’ll work towards it for many years.

3. It’s personal. Although having a purpose in your business is important, your commitment is personal. It will affect all areas of your life, including business, and it will impact how your business grows.Related: Communicating Purpose Can Create a Boom in Business

What’s the difference between a goal and a commitment?

A goal is defined as a result that you aim for, define, plan for and then achieve. You have many short-term and long-term goals in life, but a commitment goes beyond even the most long-term goal. It’s not something you finish doing, but something you constantly work towards.

How does a commitment help your business?

It helps you focus. A lack of focus can be extremely detrimental to your business, not only from day to day but on a larger scale. To succeed in your business and complete each day’s, month’s and year’s goals, you need intense focus more so than a long period of focus.

Warren Buffet’s “2-List” strategy for focused attention is a perfect illustration of focus: defining your priorities and eliminating the rest. You write down your goals, and then circle the top five. Then you don’t just prioritize these — you eliminate the rest.

Original Article

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Organic Search Traffic

Organic search traffic, that is, online traffic that comes from search engines, comprises 53 percent of all traffic on the Internet. If there are people on your website, there’s a better than a coin flip’s chance that they came from searching something on Google, Bing, or another search engine.

That’s why search engine optimization (SEO) is so important for entrepreneurs to understand. Having a solid SEO strategy can be key to growing your website and expanding your brand’s reach.

The First Steps in Adding Ecommerce to a Brick-and-mortar Store

Brick-and-mortar retail businesses are turning toward ecommerce to generate revenue — online and click-and-collect. As they make this digital transformation, those merchants will likely have questions about ecommerce platforms, themes, and design. While all of these are important, a company’s initial focus should be on products and marketing, in my experience.

The act of merchandising and selling an item in a physical store is fundamentally different than promoting and selling the same product online.

Brick-and-mortar

Consider the advantages of physical retailing. In a physical store, a shopper can handle a product before buying it. He can, for example, pick up a new kitchen knife, feel its weight, and gauge how it fits in his hand. In some stores, he could even chop a few carrots before making the buying decision.

Similarly, a mother shopping for kids’ clothing can touch the fabric and have her child try on an outfit or two. For questions, a clerk is not far off.

Original Article Here

‘Build Businesses for the Cash Flow,’ Says Repeat Entrepreneur

Entrepreneurs tend to become emotionally entwined with their businesses. “It’s my baby,” an entrepreneur might say when describing his company. He may speak of “growing his baby” or “protecting his baby.”

But not Rohan Gilkes.

“There’s no emotion,” he told me. “I have no babies. I build businesses for the cash flow. If someone approaches me and says, ‘[Here’s the number] I’ll give you,’ I’ll calculate it. If it works out from a mathematical standpoint, then I sell it. It’s all based on the metrics and the data.”

Gilkes’ success speaks for itself. Wet Shave Club, a subscription business, he founded and then sold. Launch27, a SaaS platform for service businesses, he founded and sold. Maids in Black, an on-demand cleaning provider, he founded with $450 and still owns — with revenue exceeding $15 million.

He and I recently discussed his journey. What follows is our entire audio conversation and a transcript, edited for length and clarity.

Original article here.

SEO How-to, Part 8: Architecture and Internal Linking

This is the eighth installment in my “SEO How-to” series. Previous installments are:

Targeting Shopper Needs

Your site’s architecture impacts organic search performance. The taxonomy — the organization of products and attributes — plays a key role. It determines which pages exist and how they are linked.

SEO performance is strongest when those pages and linking structures reflect the needs of shoppers as expressed in their search queries. Keyword research helps you pinpoint those needs.

For example, you’d expect a jewelry etailer to have categories featuring products by metal type and color, such as yellow and white gold, and platinum. But a look at the top 15 engagement ring keywords below, as reported by Google Keyword Planner, shows that shoppers also want engagement rings by gender, style, cut, and gemstone.

Original Article Here.