Month: July 2019

Our marketing tips today are based on proven marketing techniques. We use professional grade marketing tools. However, there are Google Webmaster Tools available for free that can be used. If you have a gmail account, you have access to these tools. https://www.google.com/webmasters/#?modal_active=none

Marketing Your Website Is An Investment: No matter how good your site was built or how attractive it is, in order to increase your Internet exposure, you need site analysis to gather important information about your current search engine standing.

What Is Search Engine Marketing?

Putting content in front of people who overtly and explicitly express a desire, via keywords for a particular product, service or a piece of information.

What Are Meta Tags

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. Keyword, Titles, descriptions are little content descriptors that help tell search engines what a web page is about.

What is a long tail keyword?

A long tail keyword (or key phrase) is the set of words that is typed into the search box of a search engine to find a particular business or topic. An example of a long tail keyword is “positive black sisters” “black women authors” is another.

Paid Search vs. Organic Search

Paid search is when an organization pays to have their website appear at the top of search results.

Paid search is when an organization pays to have their website and service appear at the top of search results. When a user searches a specific term, ads that fit this keyword appear as the first group of results. Advertisers use the Google Keyword Tool to see which keywords and phrases are being used, and match these keywords to their business to service a specific niche, product and/or service.

Organic search is search results that match Google’s search algorithm, matching websites that closely suit the keyword being searched by the user. A website with credibility, good content, and authority in a specific area is more likely to appear near the top of a search query.

Both strategies offer highly advantageous end-goals for any website: appearing on the first page of Google translates to more visitors for the site.

How Does Google Find and Index Web Pages?

When a potential customer enters a query on Google, searching for the products your business sells, she is not searching the live internet. Rather, she is looking up web pages on Google’s index of the internet.

When a potential customer enters a query on Google, searching for the products your business sells, she is not searching the live internet. Rather, she is looking up web pages on Google’s index of the internet.

SPIDERS AND SITEMAPS

Google uses two primary methods for finding web pages: sitemaps and software called web spiders or crawlers.

In a sense, this consumer is searching the recent, known web rather than the real-time, live web. So even before you worry about how well the pages on your ecommerce site will rank on Google, it’s important to understand how the Google search engine finds and indexes those pages.

How Long Does It Take?

We’re asked this over and over, the best way to answer this is by saying it really depends on your industry and the keywords you select. No two companies are exactly the same.