Here’s Why I’m Sticking with Threads

The dust has settled for Threads. Active users on Meta’s Twitter-like platform are down by 80% since its launch in early July, per research firms Similarweb and Sensor Tower. Now brands wonder whether to invest time and resources in the new app. Here’s my assessment...

Google’s Advice on Domain Names

Google’s “Search Off the Record” is a monthly podcast for behind-the-scenes looks at the company and its inner search workings. In last month’s episode, Google veterans John Mueller, Gary Illyes, and Martin Splitt addressed domain names and their impact on...