If your business profile isn’t complete, has inaccurate information and doesn’t have any photos of your business, you probably won’t show up.
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Google is still the King, Queen and court jester of online search. Sure, Facebook and Amazon are trying to carve out their own slice of the search pie, but as of July 2019, Google dominated over 90 percent of all search queries. When someone does a Google search for a product or service, they are demonstrating intent and motivation. The beauty of searches based on intent is that this traffic can be free. Paid keyword advertising works, but it isn’t the only way to get clicks and customers. Ever notice how some businesses and entrepreneurs are always just below the paid ads on Google Maps, while others don’t ever show up? Those that get displayed do four things to their business profile better than everyone else.
Before we get into the four specific tasks, it’s important to know that your business will not appear on Google Maps unless you establish a Google My Business (GMB) profile for each and every location. Google the phrase “Google My Business” to find a direct link to set up your GMB profile. It is connected to your Google account.
If you are establishing a brand new location, you are going to choose between a service location and a physical location. A physical location is an actual office or retail space people go to, like a doctor’s or lawyer’s office. Clients come to you. A service location is one where you service a neighborhood or town but do not have an office or retail space. Examples include a plumber, realtor or HVAC service technician. You go to the client. In both cases, you need a mailing address so Google can mail you a postcard verification. You “claim” your listings and start to take charge of your online presence.
With that baseline set, let’s go over these four quick and easy ways to get your business to show up on Google Maps when people are searching for a local (fill in the blank) like yours.
1. Photos, photos and more photos
Ever look at a business profile and wonder if the place is still even in business? You can tell when a business profile looks deserted. The first dead giveaway is when the only photo for that business profile is the Google Maps street view.
You have to upload relevant photos. This cannot be emphasized enough. People eat and buy with their eyes. You don’t have to hire a professional photographer. The cameras on most smartphones will suffice.