A recent study found that one in four shoppers abandoned a cart due to a long or complicated checkout process.1 Now more than ever, the right payments partner is a must to help close the gap between browsing and buying — as well as keep your business running smoothly.
If you’re thinking about switching to a new payments platform, knowing the right questions to ask is a key first step.
Read “7 Questions to Ask When Choosing a Payments Processor,” an article from Braintree, to:
- Learn about how a seamless checkout experience can help curb cart drop-offs and increase conversions
- Understand the importance of compliance and reporting in reducing costs and streamlining operations
- See how the ability to integrate new payment methods and currencies can help you reach — and keep — customers.
Comparing SEO to PPC
Search engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can’t expect the immediate results in SEO that paid search often produces. Likewise, approaching PPC with an SEO orientation misses opportunities.
The Right to Rank
With SEO, you earn the right to rank in search results. You pay for that right in PPC.
Content relevance is critical in SEO. There’s very little chance that you could rank on page one for any term that wasn’t relevant to the content on your site. No site has the right to rank, no matter how big the brand or how much it spends on content.
Organic rankings are largely based on searchers’ intent. For example, an ecommerce site is less likely to rank for an informational phrase, such as “how to polish boots.” The sites that rank for that phrase are military and fashion blogs, or instructional.
Original Article Here