Universal Analytics has sunset for most users, and most have transitioned to Google Analytics 4. In this post, I’ll address recent GA4 updates, post-transition tips, and options for retaining historical Universal Analytics data. Universal Analytics Sunsetting Nearly...
Search results on Google vary among users. The results are personalized based on a user’s: Search history, Interactions (clicks on organic or paid listings), Location, Browser settings, such as language. All of these affect rankings and thus your company’s exposure to...
Google Ads can capture demand from consumers searching for products, info, and more. A shopper searching for laptop cases will see a slew of choices in Search and Shopping ads. However, a weakness of Google Ads is generatingdemand. Google’s Display Network is...
Is deleting old content good for organic search rankings? Google’s SearchLiason, Danny Sullivan, recently addressed that question on his Twitter account, stating old content is not harmful and possibly helpful: Are you deleting content from your site because you...
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