How to survive Google’s new local search world

How to survive Google’s new local search world

Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your local business visible in the search results.

Last month, I attended the Local Search Association’s 2018 annual conference (LSA18) and was overwhelmed at the helpful information shared by the experts who spoke. I’d like to share some key takeaways and offer some insights of my own on local search.

Local search must adjust

One of the main themes discussed centered around the fact that Google search today is less about displaying organic web page results and more about featuring Google products.

A typical query in Google search may bring back an abundance of Google-owned properties:

  • Paid listings and ads.
  • Knowledge panel.
  • Review carousel.
  • Local pack.
  • News carousel.
  • Images carousel.
  • Research carousel.
  • Refine by brand carousel non-Google SERP features.
  • E-commerce URLs.
  • Review URLs.

We are seeing result pages where Google features occupied virtually the entire page and organic web page results were barely visible.

 

Original Article Here

Author: georged31093

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