Harvard Business Review report: Using Analytics to Create Customer Value

Marketers have more data at their fingertips than ever before, giving them insight into every step of the customer journey.  According to this Harvard Business Review report, using data to improve the customer experience is key to creating a competitive advantage in today’s market.

Download this report to learn about:

  • The competitive advantage of business analytics
  • How demand analytics impacts company performance
  • The drivers that create customer value

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