5 Proven Ways to Keep Visitors on Your Website

Make the information they’re looking for easy to find.

When a visitor lands on your website, not all of them will want to read an entire page. Most likely, they’re looking for just one or two paragraphs that speak directly to their need. We find that a lot of users scan a webpage to determine whether it’s worth reading, or simply to find the piece of information they’re looking for.

Of course, I believe in creating carefully crafted content. But that’s not enough to optimize readibility. I have strong beliefs on how information is best digested, and below are some secrets that have served me well.

Lists

Both readers and search engines love lists. You often see rich snippets of lists appear in the top positions on search engines. Lists can be numbered or bulleted. Numbered lists help readers to quickly grasp the content you’re presenting in terms of “best to worst” or “first to last.” Bulleted content enables the reader to see a concise summary, with the option to read on further for more details. Here’s an example:

Most important readability features:

  1. Large fonts 
  2. Adequate spacing
  3. Headers
  4. Tables
  5. Lists
  6. Graphs

Original article here.

Author: georged31093

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