The coronavirus pandemic will almost certainly be the top news story in May 2020 as it was in March and April. But there are still opportunities for marketers to publish content that will attract an audience.

Recall that content marketing is the act of creating or curating content, publishing it, and distributing it with the goal of attracting, engaging, and retaining an audience of customers and potential customers.

Content marketing uses the idea of reciprocity to nurture customer relationships. It also touches many other areas of marketing, including search engine optimization.

Here are five content marketing ideas that your business can try in May 2020.

Original article here.