5 Content Marketing Ideas for May 2020

The coronavirus pandemic will almost certainly be the top news story in May 2020 as it was in March and April. But there are still opportunities for marketers to publish content that will attract an audience.

Recall that content marketing is the act of creating or curating content, publishing it, and distributing it with the goal of attracting, engaging, and retaining an audience of customers and potential customers.

Content marketing uses the idea of reciprocity to nurture customer relationships. It also touches many other areas of marketing, including search engine optimization.

Here are five content marketing ideas that your business can try in May 2020.

1. The Coronavirus Pandemic

Even if it peaks in the United States in April 2020, the coronavirus pandemic is likely to remain an important topic in May. Savvy — and sensitive — content marketers can provide useful and informative articles, charts, videos, and podcast episodes that make sense in the context of current events.

This does not mean writing about death tolls or discussing the advocacy of various handwashing techniques — unless, perhaps, your business sells hand soaps. Rather, consider an example from outside of the ecommerce and retail industries.

The Bible Project, which is a religious ministry, launched a weekly “Church at Home” guide that included:

  • A 5-to-10 minute video,
  • A short audio message,
  • 3-to-5 Scripture readings,
  • 6-to-8 discussion questions.

More details and original article here.

Author: georged31093

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