Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I’ll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon.
1. Product Names
The name of a product greatly influences organic search rankings. Product names are typically in title tags, heading tags (H1, H2), and other metadata. Search engines use product names for relevance signals, and shoppers use them to scan search-result pages. More details at https://www.practicalecommerce.com/3-seo-lessons-from-amazon-for-ecommerce-product-pages
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