Why Now — Yes, Now! — Is the Perfect Time to Create Something New

This is no time to stop, or to sit on the sidelines. It’s time to step up.

I didn’t shower today. I have an eye infection. I ate cake for breakfast. A few hours ago, I sat frozen, staring at the computer screen for a full two minutes, and then said aloud: “I can’t think.”

These may not sound like good things. But I’m telling you: They’re good things.

They’re liberating things.

They’re empowering things.

They should push you to take action, and produce something amazing and life-changing, and then have a second helping of breakfast cake.

This time is a good time — because it’s forcing us to rethink what time is at all.

Consider this: Back in our pre-coronavirus world, entrepreneurs always worried about when. When’s the right time to leave a job and start a company? When’s the right time to launch a product, or raise money, or reach out to a partner, or hit send on that email? When, when, when, when?

High-profile entrepreneurs often offer the same answer: Do it already! LinkedIn co-founder Reid Hoffman, for example, says that “if you aren’t embarrassed by your first product release, then you released it too late.” Square co-founder Jim McKelvey recently wrote in Entrepreneur that “there are really only two answers to this question: now and later. Now is often the right answer.”

People like Reid and Jim are fighting against perfectionism. They know that perfection doesn’t exist, especially not at the beginning. The greatest companies in the world started as duds, or half-baked concepts, or a goofy idea that nobody believed in. It is simply not possible to launch a perfect product. It is only possible to put an imperfect thing out into the world, learn from the response, refine it and then refine it some more.

Original article here.

Author: georged31093

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