Using Google Analytics to Respond to Covid-19

The coronavirus-induced shift in shopping behavior has been a boon for some online retailers and a bust for others. The impact depends on the products, geography, and marketing channels.

Google Analytics can identify pandemic-related problems and opportunities for your business. I’ll explain in this post.

Current Status

Most merchants are aware of daily revenue. Sales of groceries and other essential items have grown 50 percent or more compared to past years. Sales of high-ticket items, however, have likely contracted.

To measure your business’s activity, in Google Analytics go to Acquisition > All Traffic > Channels.Then choose a recent date range, such as the last 30 days, and select “Compare to” (top right, near the date range) and select “Previous year.”

Original article here.

Author: georged31093

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