Recovering SEO traffic and rankings after a website redesign

Recovering SEO traffic and rankings after a website redesign

After a review to confirm a drop in traffic, there are some typical problems (like redirects, missing pages and protocol and domain issues) that can be fixed to get your SEO back on track.

When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is done correctly, you should retain (and improve) rankings and traffic.

Unfortunately, in the real world, this is often not what happens. The site launches. Organic traffic tanks. And then panic sets in. Unfortunately, I get a call like this every week. Most often from small business owners where the loss of organic traffic means that leads or sales slow down and put the business at risk.

It is important to realize that all is not lost and in the majority of cases, there are a few usual suspects to blame for the loss of traffic. In this article, I cover how to diagnose and recover traffic and rankings when a website design goes wrong.

Step 1 – Gathering Information

We don’t need a lot here but in an ideal world we would want the following:

  • Google Analytics
  • Google Search Console
  • Date of launch
  • Website URL
  • Historic or alternative URLs
  • Historic keyword rankings (if available)

Step 2 – Confirmation

Now it’s time to dive into Google Analytics and Search Console and review the traffic drop. What we are looking for here is a drop starting the day or week of the redesign. This drop may be slow and steady or often a sudden, stark decrease.

As an example, the below image shows a 90 percent traffic drop. This was a failed redesign for a charity. They contacted us after this happened and we did some pro-bono work to help them get back on track. This was probably the worst case I have seen but it demonstrates how badly things can go wrong with organic traffic.

Original Article Here

Author: georged31093

We at Affordable Web Sites have updated this website AffordableWebSites.net in line with our policy to keep evolving with the latest technologies and industry-standards. As part of this policy, we also ensure that our clients can also get access to what is current and most-suited to address their needs. - See more at: http://www.affordablewebsites.net/#sthash.VFKnE8W4.dpuf