A basic SEO audit for small businesses

A basic SEO audit for small businesses

Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps you can take to get started.

A crucial aspect of getting SEO on point for your small business is a basic SEO audit. This analysis provides you with a tool, much like an SEO SWOT analysis that highlights the areas that you need to focus on. And, while there are many tools out there that provide an overview of your SEO, learning how to perform a basic SEO audit using free tools like Screaming Frog is a skill that will serve you well and ensure the precious time you devote to SEO is well-spent.

Having the skills to perform a basic SEO audit really empowers you as a business owner with regard to your SEO. It’s tempting to think that web designers and developers all understand SEO, but in most cases, they are simply not experts, and nobody knows your business better than you do.

By following the steps outlined in this post, you will be able to assess your SEO, identify opportunities and troubleshoot issues as they arise.

Tools of the trade

There are a number of tools out there that will help you audit your site. But the majority of these come with a monthly fee. For this audit, though, all you will need is the following freely available tools:

  • Google Analytics.
  • Google Search Console.
  • Screaming Frog SEO Spider.

Note: Screaming Frog is free for up to 500 pages or is licensed yearly. Even the paid version is an affordable tool that will help you achieve your goals, so register it if you feel it adds value (Hint: It will).

Crawl your site

The first step here is to crawl your site, so start the Screaming Frog and software and crawl your site. This will provide you with the information we will check as we step through the audit.

Original Article Here

Author: georged31093

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