Content marketers who need inspiration in February 2023 can focus on how-to articles, the Super Bowl, Black History Month, Groundhog Day, and — what else? — Valentine’s Day.
Content marketing is creating, publishing, and promoting articles, newsletters, podcasts, videos, or even apps to attract, engage, and retain customers.
Content marketing should provide your audience of prospects with something helpful, informative, or entertaining so that they feel a sense of reciprocity to consider your brand when needed.
Here are five content marketing ideas that ecommerce brands and retailers can use in February 2023.
1. How-to Listicles
Listicles (list articles) and videos are excellent ways to attract potential buyers via search engines. Listicles are also sharable.
For February 2023, consider creating a series of instructional listicles that cover topics related to your business, such as “how to choose the right winter coats for extreme cold weather” or “how to prepare a healthy Valentine’s Day dinner.”