For merchants who want to create, edit, and share videos, there are plenty of new innovative online tools for little or no expense.

Here is a list of recently released tools from online video platforms and social media applications. There are tools for advertising, editing, tagging, production, social commerce, analytics, distribution, and live-streaming.

New Video Tools

YouTube announces Video Builder to create ads. For businesses that don’t have the resources to make videos from scratch, YouTube has created Video Builder, a free beta tool that animates static assets (images, text, and logos) with music. Choose from a variety of layouts based on your message and goals. Customize colors and fonts. Then easily generate a short YouTube video (6 seconds or 15 seconds). To join the beta program, fill out a request access form.

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