What’s the Value of SEO?

What’s the Value of SEO?

Here’s a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it.

The average salary for a search-engine-optimization specialist is $65,000, according to Glassdoor. That’s before benefits and other internal costs. The SEO industry does not have standardized job titles, so “specialist” can mean a lot of different skills. The low end of the salary range is about $45,000, with a high end at roughly $125,000. Managers and directors tend to cost more, as much as $200,000 or more.

On the agency side, 66.25 percent charge at least $1,001 per month, with the largest percentage in the U.S. charging between $2,501 and $5,000, according to by Ahrefs, the SEO platform. The high end was $50,000 per month.

The SEO industry does not have standardized job titles, so “specialist” can mean a lot of different skills. 

The Ahrefs survey also addressed hourly SEO freelancers. Fifty percent of respondents charge between $75 and $200 per hour.

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