Single-Page Websites: A Web Design Trend Worth Adopting?

  • georged31093
  • June 3, 2018
  • Single-Page Websites: A Web Design Trend Worth Adopting?

    A few years ago, one of my clients referred me to a developer who wanted to partner with a copywriter. She would build the websites and I would supply the copy and SEO. Before we began our first project, I asked for a wireframe so I could get a sense for what each of the web pages needed to look like. I was shocked by what I received.

    The website sketched out in the wireframe had only one page. There were six sections dedicated to the pages you’d find on a traditional business website—Home, About, Team, Services, Testimonials, and Contact. But each section of the single-page website was much smaller than I was used to, maybe only four or five sentences dedicated to each of the “pages”.

    I had so many questions for the developer; the first of which was:

    Why?????????

    After I gave my brain time to cool down, I decided to look more closely at the website she was proposing and put together a list of questions that more practically addressed my concerns:

    • Did the client care about SEO?
    • What would this do to the website’s speed?
    • Would there be negative implications for mobile?
    • Wouldn’t the navigation be confusing for visitors accustomed to multi-page websites?
    • What about a blog? Didn’t the client mention content marketing on the phone?
    • Would this help or hurt conversions?

    Based on my understanding of how websites worked and how users interacted with them, the choice to build a single-page website just didn’t make sense. It seemed unnatural and counterintuitive.

    Original Article

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