SEO in 2018, Which Practices You Should Avoid and Why.
SEO is a never-ending race and marketers and bloggers know that. In order to achieve success in the SEO world, it’s important to stay updated on Google’s changes, impact and new avenues, therefore, these are some important pieces of advice on which practices you should avoid while optimising your content online.
Link Building: Avoid Forum Posts
John Mueller posted this after someone asked if Reddit comments are dofollow. The guy wrote: “I recently commented on another thread regarding this, and I just did a double-take and Reddit comments indeed appear to not have the “nofollow”-relation? So are Reddit comments then essentially dofollow and SEO-worthy? How do they work?”
John Mueller’s response: “How does link spam with forum comments work? Very badly”
Keyword Research vs Search Volumes
Search volumes are the key to understand how your blogs and your content could impact your impressions. In order to do that, you must know the fact that targeting low search volumes could be a great avenue, especially if your content is very niche related and with an overall small following online. A solid example would be related to very high-level tech companies providing specialized tools for websites/warehouses and such. Given the number of search volumes, finding the right keyword could drastically boost your traffic, even if it has low searches.
Mobile Is The Focus
Many mobile app development companies are relying on backline optimisation for their website. Why? Because the internet is fully mobile dominated at the moment, which is why Google is now indexing mobile websites. By having an optimised mobile version of your landing page, your conversion rates and impressions will be drastically increased. This has to be done either from a technical point of view and from a content one.