Quick Marketing Answers

  • georged31093
  • April 23, 2019
  • Quick Marketing Answers

    What Is Search Engine Marketing?

    Putting content in front of people who overtly and explicitly express a desire, via keywords for a particular product, service or a piece of information.

    What is a long tail keyword?

    A long tail keyword (or key phrase) is the set of words that is typed into the search box of a search engine to find a particular business or topic. An example of a long tail keyword is “affordable ecommerce website developers”.

    How Long Does It Take?

    We’re asked this over and over, the best way to answer this is by saying it really depends on your industry and the keywords you select. No two companies are exactly the same.

    Paid Search vs. Organic Search

    Paid search is when an organization pays to have their website and service appear at the top of search results. When a user searches a specific term, ads that fit this keyword appear as the first group of results. Advertisers use the Google Keyword Tool to see which keywords and phrases are being used, and match these keywords to their business to service a specific niche, product and/or service.

    Organic search is search results that match Google’s search algorithm, matching websites that closely suit the keyword being searched by the user. A website with credibility, good content, and authority in a specific area is more likely to appear near the top of a search query.

    Both strategies offer highly advantageous end-goals for any website: appearing on the first page of Google translates to more visitors for the site.

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