How to boost search rankings using only your internal linking strategy
Three examples of site architecture modifications that offer big SEO gains in digital marketing.
Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking strategy makes it easier for your pages to be indexed and to rank, as well as increasing click-through rates and conversion rates for visitors who can find what they are looking for. Before we start looking at three ways to boost your SERP rankings, let’s take a look at some of the basic principles of internal linking:
- The more links a page receives, the more value Google gives it. Just like external links indicate an overall value with regard to other pages on the web, internal links help Google determine the importance of a page with regard to the other pages on your website.
- Internal links are so important that Google now considers that 1000 is a “reasonable number” of links per page. Don’t forget that this includes every single link in the header, footer, menu and sidebar.
- Linking is so powerful that it can (unintentionally) give unparalleled boosts to relatively low-value pages that receive a large number of internal links, like the home, about and contact pages.
- Links from fresh content pass fresh value, and can, therefore, signal new content to Google, helping new pages get crawled.