Google’s mobile-first indexing has set sail. Are you on board? 5 SEO essentials
We’ve been hearing about mobile-first indexing forever, and now the changes are here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new world.
After a relatively lengthy wait, Google has started to roll out its mobile-first index. First announced back in 2016, the mobile-first index is a direct response to one of the most significant shifts in consumer behavior over the past few years.
Last year, research revealed mobile devices now account for 57 percent of all traffic, so it stands to reason that Google should use a mobile user agent to crawl and index content.
Google’s aim is to launch this index worldwide, in a move that will see the search giant access the mobile version of a website to index and rank content. Even if a consumer searches on a desktop device, Google will query its index of mobile content to find the most authoritative, relevant response. The mobile version of your site will become the primary version once the index switches over.
There has been a lot of speculation about this seismic shift since the initial announcement, but we are past the point of conjecture now. Search marketers need to be at their most vigilant to ensure their sites are optimized for mobile and in prime position to benefit from this development.
The five tips below should be the first ports of call for all search engine optimization specialists (SEOs) as we enter the mobile-first age.
More details at Search Engine Land