Google: how we choose pages for featured snippets

  • georged31093
  • May 29, 2018
  • Google: how we choose pages for featured snippets

    In a webmaster hangout on YouTube, Google’s John Mueller shared useful information about the content Google uses for featured snippets.

    What are featured snippets?

    Featured snippets are also called ‘position zero’ results. Featured snippets are listed at the top of the search results pages.

    These special search results include a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL:Google featured snippet example

    According to Google, featured snippets are normal search results, emphasized with special layout. Google shows featured snippets when they recognize that a query asks a question. Google’s algorithm programmatically detects pages that answer the user’s question, and display a top result as a featured snippet in the search results.

    Google’s John Mueller commented on featured snippets

    In the webmaster hangout, John Mueller said that high EAT factors (expertise, authority, trustworthiness) that are used in Google Search Quality Evaluators guidelines do not guarantee featured snippets for your website:

    “Generally speaking it’s not the case because you have an important website that we’re automatically including everything that you write as a featured snippet.”

    He added that the relevance of a web page to the query is important:

    “We look at a number of factors when it comes to featured snippets. Part of that is really relevance to understand what makes sense to show to users for individual queries.”

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