Google: how we choose pages for featured snippets
In a webmaster hangout on YouTube, Google’s John Mueller shared useful information about the content Google uses for featured snippets.
What are featured snippets?
Featured snippets are also called ‘position zero’ results. Featured snippets are listed at the top of the search results pages.
According to Google, featured snippets are normal search results, emphasized with special layout. Google shows featured snippets when they recognize that a query asks a question. Google’s algorithm programmatically detects pages that answer the user’s question, and display a top result as a featured snippet in the search results.
Google’s John Mueller commented on featured snippets
In the webmaster hangout, John Mueller said that high EAT factors (expertise, authority, trustworthiness) that are used in Google Search Quality Evaluators guidelines do not guarantee featured snippets for your website:
“Generally speaking it’s not the case because you have an important website that we’re automatically including everything that you write as a featured snippet.”
He added that the relevance of a web page to the query is important:
“We look at a number of factors when it comes to featured snippets. Part of that is really relevance to understand what makes sense to show to users for individual queries.”