Beyond keywords: What really matters in SEO content

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  • June 3, 2018
  • Beyond keywords: What really matters in SEO content Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. Jessica Foster on May 8, 2018 at 10:20 am Just when […]

    Google rolls out new ID requirements for US political ads

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  • June 2, 2018
  • Google rolls out new ID requirements for US political ads Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come. Robin Kurzer on May 4, 2018 at 12:26 pm Google has issued new ID requirements for US political advertisers, according to a company blog post on Thursday. The […]

    Google: how we choose pages for featured snippets

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  • May 29, 2018
  • Google: how we choose pages for featured snippets BY JOHANNES SELBACH · MAY 18, 2018 In a webmaster hangout on YouTube, Google’s John Mueller shared useful information about the content Google uses for featured snippets. What are featured snippets? Featured snippets are also called ‘position zero’ results. Featured snippets are listed at the top of […]

    50 Ways to Get Quality ‘White Hat’ Backlinks

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  • May 27, 2018
  • 50 Ways to Get Quality ‘White Hat’ Backlinks Obtaining “white hat” SEO links is really only in part about the link itself. It’s also about serving the audience and community of the site that links to you … and real relationships. People should link to you because you have earned the link, not because you […]

    11 Local SEO Myths Debunked Once and For All

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  • 11 Local SEO Myths Debunked Once and For All Local SEO myths – what a tangled topic to discuss. You might get caught on the subject and start feeling intimidated thinking of the high amount of work you must do to rank in local SEO. Which, obviously, is unreal. Don’t get us wrong: it’s difficult […]

    Answers to email marketers’ niggling questions about GDPR

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  • Answers to email marketers’ niggling questions about GDPR Contributor Kyle Henderick consults with his colleague to dispel likely areas of confusion about the data regulation. Kyle Henderick on May 24, 2018 at 1:45 pm If you’ve paid attention to the news in recent months, you know that the EU’s new consumer data privacy law, the […]

    Google confirms rolling out a broad core search algorithm

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  • May 22, 2018
  • Google confirms rolling out a broad core search algorithm Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change. Barry Schwartz on April 20, 2018 at 2:52 pm Google has posted on Twitter that it […]

    BACKLINKS: The Definitive Guide

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  • BACKLINKS:The Definitive Guide This is the most comprehensive guide to backlinks on the planet. The best part? I’m going to show you techniques for getting backlinks that are working right now (in 2018). In short: if you want higher Google rankings, you’ll love this guide. Let’s get started. details & credits here