Social Media Tips

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  • October 12, 2019
  • Social Media Tips Start with a plan. Every good business strategy starts with a good plan. Decide which platforms are right for you. Know your audience. Build relationships. Expand your audience. Share compelling visuals whenever you can. Focus on quality over quantity. Use the right tools.

    Marketing Info

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  • July 17, 2019
  • Our marketing tips today are based on proven marketing techniques. We use professional grade marketing tools. However, there are Google Webmaster Tools available for free that can be used. If you have a gmail account, you have access to these tools. https://www.google.com/webmasters/#?modal_active=none Marketing Your Website Is An Investment: No matter how good your site was built […]

    What’s the Value of SEO?

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  • June 22, 2019
  • What’s the Value of SEO? Here’s a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a search-engine-optimization specialist is $65,000, according to Glassdoor. That’s before benefits and other internal costs. The SEO industry does not have standardized […]

    Comparing SEO to PPC

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  • May 7, 2019
  • Comparing SEO to PPC Search engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can’t expect the immediate results in SEO that paid search often produces. Likewise, approaching PPC with an SEO orientation misses opportunities. The Right to Rank With SEO, you earn the right […]

    Quick Marketing Answers

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  • April 23, 2019
  • Quick Marketing Answers What Is Search Engine Marketing? Putting content in front of people who overtly and explicitly express a desire, via keywords for a particular product, service or a piece of information. What is a long tail keyword? A long tail keyword (or key phrase) is the set of words that is typed into […]

    Social Media Sites

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  • April 7, 2019
  • Twitter – Twitter has 328 million active users worldwide and tends to be where users go for news and trends. This platform is ideal for brands that want to join a conversation about trending topics in their industry. It’s also a great place to share content with influencers and other individuals who might find your brand […]

    Get started with marketing automation–learn the terms you need to know

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  • February 6, 2019
  • Your cheat sheet to demystifying marketing automation. Digital Marketing Depot on January 23, 2019 at 3:37 pm For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it’s […]

    Building an Ecommerce Business, Part 11: Selling on Amazon

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  • January 30, 2019
  • JANUARY 28, 2019 • ERIC BANDHOLZ A fundamental decision for many ecommerce entrepreneurs is whether to sell on Amazon. The potential is high, but the competition is increasing tough, among other risks. I am the founder of Beardbrand, an Austin, Texas-based ecommerce business that focuses on beard care and men’s grooming. This is episode 11 in my […]

    On-Page SEO for 2019 – Whiteboard Friday On-page

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  • January 10, 2019
  • On-Page SEO for 2019 – Whiteboard Friday Whew! We made it through another year, and it seems like we’re past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today’s Whiteboard Friday, the fabulous Britney Muller shares her […]