Google’s SEO advice

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  • April 24, 2017
  • Why Google’s SEO advice is NOT (always) in your best interest Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances. Nate Dame on March 29, 2017 at 10:24 am Last […]

    4 major barriers to being linkable

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  • April 13, 2017
  • 4 major barriers to being linkable Columnist Julie Joyce explores some of the most common issues that interfere with naturally attracting good links. Julie Joyce on March 28, 2017 at 10:26 am When it comes to being unlinkable, there’s a lot more to consider besides boring content, poor quality writing and low-end design. Of the […]

    12 Free Tools to help increase your traffic and SEO

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  • April 12, 2017
  • 12 Free Tools to help increase your traffic and SEO March 27, 2017 By Lyndon We are in the best of times when it comes to SEO tools. So many tools now exist for any SEO problem which will help build your online traffic to your website. The great thing about all this competition from […]

    How to Generate Leads from Social Media

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  • April 6, 2017
  • How to Generate Leads from Social Media APRIL 5, 2017 • VANESSA PENAGOS-PINO Obtaining qualified leads is a challenge for many businesses. Social media can help, as consumers can discover brands that interest them. In this post, I’ll review examples of how ecommerce businesses are using social media to target prospects, build awareness, and gain […]

    Are technical and content audits still relevant?

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  • April 3, 2017
  • Are technical and content audits still relevant? SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated. David Freeman on March 22, 2017 at 1:56 pm Technical and content audits have been the backbone of SEO for many years, […]

    White Hat SEO Techniques: It’s Not About Gaming Google

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  • April 2, 2017
  • White Hat SEO Techniques: It’s Not About Gaming Google SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of […]

    Why you need to get back to SEO basics

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  • March 28, 2017
  • Why you need to get back to SEO basics You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first. Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to […]

    How Many Pages Should Your Website Have?

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  • March 27, 2017
  • How Many Pages Should Your Website Have? – MARCH 2, 2017 BY ERIC ENGE So an SEO walks into a store to buy a pair of pants… Hey, that’s not just any SEO, that’s our CEO and lead author of The Art of SEO Eric Enge! And that pants salesman looks suspiciously like Stone Temple […]

    Mobile page speed is important, but not (yet) for SEO

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  • March 24, 2017
  • Mobile page speed is important, but not (yet) for SEO Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings. There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with […]

    5 Important Audience Targeting Tips for Your SEO Campaign

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  • March 22, 2017
  • 5 Important Audience Targeting Tips for Your SEO Campaign You can consider your search engine optimization (SEO) campaign a success if you’re able to attract more people to your site organically. For example, if you start with 100 monthly organic visitors, and you grow that number to 1,000 over the course of several months, most […]