What Makes a Good Backlink?

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  • September 19, 2017
  • What Makes a Good Backlink? TRAVIS BLIFFEN To understand what makes a link worth getting, marketers first need to understand the “why” behind Google’s link strength assessment protocol. While nobody knows the exact formula used to rate inbound links, we do know what Google is trying to accomplish. Understanding the search engine’s motivation is half […]

    SEO Is Always Changing”… Or Is It?

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  • August 22, 2017
  • “SEO Is Always Changing”… Or Is It?: Debunking the Myth and Getting Back to Basics By: Bridget Randolph Basic SEO The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Recently I made the shift to freelancing full-time, and it’s led me […]

    Check Your Mobile Site Has Alt Text Tags on Images

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  • August 18, 2017
  • Google: Check Your Mobile Site Has Alt Text Tags on Images JULY 13, 2017 AT 5:56 AM PST BY JENNIFER SLEGG LEAVE A COMMENT Most site owners are pretty good about ensuring their images have alt tags, especially ones that might also be used as links, as Google will use that alt text for SEO […]

    The 7 rules of respectful marketing

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  • The 7 rules of respectful marketing As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center. Consumers are in open rebellion about how they’re disrespectfully treated by your marketing. Millions now use ad blockers to escape the relentless […]

    3 reasons SEO belongs at the beginning of a project, not the end

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  • August 5, 2017
  • 3 reasons SEO belongs at the beginning of a project, not the end Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar. Nate Dame on July 26, 2017 at 11:28 am Too many marketers […]

    How much does SEO cost?

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  • July 31, 2017
  • How much does SEO cost? Marcus Miller on July 7, 2017 at 11:19 am MORE How much does SEO cost? How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without good reason. SEO is not as easy to nail […]

    White Hat SEO Techniques: It’s Not About Gaming Google

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  • July 30, 2017
  • White Hat SEO Techniques: It’s Not About Gaming Google SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of […]

    5 Content Marketing Ideas for August 2017

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  • July 26, 2017
  • 5 Content Marketing Ideas for August 2017 JULY 10, 2017 • ARMANDO ROGGIO For many businesses, content is marketing, an integral part of nearly all of the company’s promotional activities. While this can be good for a business, helping to create long-term customer relationships, it requires a steady flow of interesting content ideas. Content marketing […]

    SEO: Design for People, Develop for Bots

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  • SEO: Design for People, Develop for Bots JULY 21, 2017 • JILL KOCHER One of the frequent reasons given for ignoring search engine optimization is this: “We’re not selling to bots, we’re selling to people.” This argument highlights an ignorance of the role that SEO plays in modern digital marketing and development, an ignorance that […]

    Matching Content to Consumers

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  • Matching Content to Consumers Artificial intelligence is influencing nearly every aspect of the consumer experience, including how automobiles are bought and sold. Outsell, a marketing automation/CRM offering designed for auto dealers, for example, recently announced that it has launched a new addition to its AI-driven NeuroMotics platform: Inventory Mover. The inventory recommendation engine will make it […]