Quick Marketing Answers

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  • April 23, 2019
  • Quick Marketing Answers What Is Search Engine Marketing? Putting content in front of people who overtly and explicitly express a desire, via keywords for a particular product, service or a piece of information. What is a long tail keyword? A long tail keyword (or key phrase) is the set of words that is typed into […]

    Social Media Sites

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  • April 7, 2019
  • Twitter – Twitter has 328 million active users worldwide and tends to be where users go for news and trends. This platform is ideal for brands that want to join a conversation about trending topics in their industry. It’s also a great place to share content with influencers and other individuals who might find your brand […]

    Get started with marketing automation–learn the terms you need to know

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  • February 6, 2019
  • Your cheat sheet to demystifying marketing automation. Digital Marketing Depot on January 23, 2019 at 3:37 pm For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it’s […]

    Building an Ecommerce Business, Part 11: Selling on Amazon

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  • January 30, 2019
  • JANUARY 28, 2019 • ERIC BANDHOLZ A fundamental decision for many ecommerce entrepreneurs is whether to sell on Amazon. The potential is high, but the competition is increasing tough, among other risks. I am the founder of Beardbrand, an Austin, Texas-based ecommerce business that focuses on beard care and men’s grooming. This is episode 11 in my […]

    On-Page SEO for 2019 – Whiteboard Friday On-page

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  • January 10, 2019
  • On-Page SEO for 2019 – Whiteboard Friday Whew! We made it through another year, and it seems like we’re past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today’s Whiteboard Friday, the fabulous Britney Muller shares her […]

    8 best online reputation management tools for your brand

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  • December 24, 2018
  • As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy ORM tools will help. Sponsored Content: Awario on November 27, 2018 at 8:28 am If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is […]

    The new world of marketing

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  • December 17, 2018
  • The new world of marketing Why AI should be part of your strategy. Sponsored Content: Provided By IBM With Insider Studios on November 26, 2018 at 7:30 am Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of […]

    Google showing fewer video and image boxes in the search results

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  • December 14, 2018
  • Report: Google showing fewer video and image boxes in the search results Were you getting traffic in Google from video carousels or image carousels? There was a change that might impact you. According to data from search marketing platforms RankRanger and STAT Search Analytics, Google has dropped the percentage of time that video and images boxes show up […]