Has Google killed SEO?

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  • October 18, 2018
  • Has Google killed SEO? Ahh, the good old days. Online marketing used to be so much simpler. I have fond memories of clean websites with proper structure. I remember when assigned keywords on the right pages complemented branding campaigns that could rank effortlessly in the SERPS. Oh how times have changed. Today, the current state […]

    Google debuts Shoppable Image ads, video in Shopping Showcase ads

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  • Google debuts Shoppable Image ads, video in Shopping Showcase ads The new formats, introduced for the holiday season, are intended to help advertisers attract new customers. Ginny Marvin on September 17, 2018 at 11:05 am This week, Google announced two new ad formats for retail and brand advertisers ahead of the holiday shopping season that […]

    Keyword research strategies in a close-variant world

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  • Keyword research strategies in a close-variant world Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world. Megan Taggart on September 17, 2018 at 9:53 am Google once again has disrupted the search marketing community by announcing […]