In December 2020, online retailers and B2B sellers can focus their content marketing on getting things done during Covid, launching a YouTube channel, profiling the Nobel Prizes, teaching skills, and raising AIDS awareness.
Content marketing starts with creating or curating content such as articles, videos, graphics, or podcasts. Next, that content is published, distributed, and promoted, all for the sake of attracting, engaging, and retaining an audience of customers.
What follows are five content marketing ideas your business can use in December 2020.
1. Living during Covid
Put aside U.S. presidential elections and political machinations worldwide. Don’t even consider earthquakes (there have been 96 serious quakes by October) and murder hornets. This year, 2020, will be known for the Coronavirus pandemic.
So there is no reason not to create content that includes Covid.