International SEO

Is your website available in multiple languages? Do you sell your products internationally? If you have an international website, you have to ensure that Google and other search engines index your web pages correctly. This article helps you to get your web pages into...

Do Contactless Payments Impact Vulnerable Consumers?

Many brick-and-mortar merchants have implemented tap-to-pay systems during the pandemic. Customers and employees, fearing the spread of the coronavirus, are wary of handling cash and coins. Starbucks, Chick-fil-A, and Lululemon have recently banned the receipt of...

SEO How-to, Part 7: Mapping Keywords to Content

Keyword research is the process of identifying the words that consumers use to search for your products on Google and other search engines. Keyword mapping assigns those terms to pages on your site. This is the seventh installment in my “SEO How-to” series....

13 Easy Tips to Give Your Content More Personality

A fundamental principle of content marketing is that you must keep your readers engaged. You can do this in several ways but writing content full of personality has proven to be one of the most effective. Creating entertaining content, however, can be a challenge. To...

How to Overhaul Your SEO Strategy for Just $50

Long Tail Pro gives you the tools to create an ironclad SEO infrastructure. Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from...