How do you optimize for Google Discover?

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  • December 24, 2018
  • Brands will need to focus more on the quality of the content they produce as well as its audience engagement. John E Lincoln on December 10, 2018 at 8:00 am  MORE Google Discover is, essentially, Google’s take on the popular social media feed. In fact, until very recently, Discover was actually called Google Feed. Like other feeds, […]

    8 best online reputation management tools for your brand

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  • As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy ORM tools will help. Sponsored Content: Awario on November 27, 2018 at 8:28 am If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is […]

    The new world of marketing

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  • December 17, 2018
  • The new world of marketing Why AI should be part of your strategy. Sponsored Content: Provided By IBM With Insider Studios on November 26, 2018 at 7:30 am Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of […]

    Google showing fewer video and image boxes in the search results

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  • December 14, 2018
  • Report: Google showing fewer video and image boxes in the search results Were you getting traffic in Google from video carousels or image carousels? There was a change that might impact you. According to data from search marketing platforms RankRanger and STAT Search Analytics, Google has dropped the percentage of time that video and images boxes show up […]

    6 SEO Myths about Alt Tags

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  • December 13, 2018
  • Alt tags are a frequent to-do item for search engine optimization. But there’s much confusion surrounding the importance of optimizing alt tags. So it’s time for some myth-busting around this oft-misunderstood topic… 6 Alt Tag Myths Myth 1: They’re called “alt tags.” To be exact, the name is “alternative attributes of an image tag.” The alt […]

    Early Signs Of A Google Search Algorithm Update

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  • December 9, 2018
  • Early Signs Of A Google Search Algorithm Update Nov 16, 2018 • 8:23 am |  I am seeing some early signs that there may be a Google search algorithm update rolling out this morning. There is some early chatter in some of the forums and some, not all, of the automated tracking tools are also showing changes. […]

    5 ways to make your holiday advertising campaigns more profitable

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  • December 6, 2018
  • 5 ways to make your holiday advertising campaigns more profitable It’s time to start thinking about a holiday advertising strategy to reach the right customer base. Jacob Baadsgaard on October 29, 2018 at 3:33 pm For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means […]

    Bing says it is improving web crawler efficiency

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  • December 1, 2018
  • Bing says it is improving web crawler efficiency Bing is working on making sure their crawler doesn’t miss new content and at the same time overload your web servers. Barry Schwartz on October 17, 2018 at 9:19 am Responding to user feedback. The update is a follow up to his talk at SMX Advanced in […]