Why does structured data matter for SEO?

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  • November 23, 2018
  • Why does structured data matter for SEO? Learn why now is the time to optimize your structured data. Digital Marketing Depot on October 19, 2018 at 2:13 pm Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. It makes it easier for […]

    Facebook cracking down on ads with clickbait headlines, sensationalized language

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  • November 20, 2018
  • Facebook cracking down on ads with clickbait headlines, sensationalized language The company says any ads containing engagement bait, sensationalized language or headlines that withhold information will be penalized. Amy Gesenhues on October 17, 2018 at 4:00 pm In May 2017, Facebook announced it was doing more to demote ads that included shocking, disruptive or malicious […]

    Bing says it is improving web crawler efficiency

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  • Bing says it is improving web crawler efficiency Bing is working on making sure their crawler doesn’t miss new content and at the same time overload your web servers. Barry Schwartz on October 17, 2018 at 9:19 am Responding to user feedback. The update is a follow up to his talk at SMX Advanced in […]

    A basic SEO audit for small businesses

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  • November 19, 2018
  • A basic SEO audit for small businesses Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps you can take to get started. Marcus Miller on September 28, 2018 at 1:34 pm A crucial aspect of getting SEO on point for your small business is a […]

    Website redesign mistakes that destroy SEO

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  • November 18, 2018
  • Website redesign mistakes that destroy SEO To keep up with user preferences, you have to redesign your website now and then. Learn how to avoid the most common pitfalls when you do. Jeremy Knauff on October 4, 2018 at 2:02 pm Redesigning a website, whether it’s your own or a client’s, is an essential part […]

    Compare 17 top SEO tools and platforms

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  • Compare 17 top SEO tools and platforms Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer’s Guide’ help you make the informed choice. Digital Marketing Depot on October 2, 2018 at 2:32 pm Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, […]

    Is it time to graduate to Google Analytics 360?

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  • Is it time to graduate to Google Analytics 360? Your business is growing. Has it outgrown the free version of Google Analytics? Digital Marketing Depot on October 2, 2018 at 2:32 pm It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data […]

    How to thrive within the fast-paced SEO environment

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  • How to thrive within the fast-paced SEO environment There will always be new mistakes and new challenges. The key is to learn and evolve and make yourself a better marketer. Casie Gillette on October 1, 2018 at 9:32 am One of the best things about the search space is that it’s hard. We are constantly […]