Has Google killed SEO?

Has Google killed SEO? Ahh, the good old days. Online marketing used to be so much simpler. I have fond memories of clean websites with proper structure. I remember when assigned keywords on the right pages complemented branding campaigns that could rank effortlessly...

Google debuts Shoppable Image ads, video in Shopping Showcase ads

Google debuts Shoppable Image ads, video in Shopping Showcase ads The new formats, introduced for the holiday season, are intended to help advertisers attract new customers. Ginny Marvin on September 17, 2018 at 11:05 am This week, Google announced two new ad formats...

Keyword research strategies in a close-variant world

Keyword research strategies in a close-variant world Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world. Megan Taggart on...