In major privacy win, US Supreme Court says cops need warrant to access cell phone location
The decision imposes Fourth Amendment restrictions on the ability to conduct surveillance without probable cause.
Police will no longer be able to access cell phone location data without a warrant. That’s a ruling that the US Supreme Court handed down today, in a victory for privacy advocates. The 5-4 decision (.pdf) brings mobile phone location within the Constitution’s Fourth Amendment protection against unreasonable search and seizure.
The underlying case involved a man named Timothy Carpenter, who had been convicted of armed robbery partly with the help of mobile phone location history that placed him at crime scenes. At trial, attorneys for Carpenter argued the location-data evidence should have been barred because it was obtained without a warrant. In denying the motion to suppress the evidence, the trial and appellate courts said that “Carpenter lacked a reasonable expectation of privacy in the location information collected by the FBI because he had shared that information with his wireless carriers.”
Illegally obtained evidence is supposed to be excluded in criminal trials, regardless of the actual guilt of the defendant. The reason is to create structural disincentives for police to violate people’s rights or otherwise break the law in seeking to apprehend criminals.
US Supreme Court Chief Justice Roberts delivered the opinion, which was joined by more moderate and liberal justices Ginsburg, Breyer, Sotomayor and Kagan. The remaining conservatives all dissented. Roberts said that “requests for cell-site records lie at the intersection of two lines of cases.” One of those pertained to an individual’s “expectation of privacy in his physical location and movements.” The second concerned “what a person keeps to himself and what he shares with others.
Original Article Here – https://marketingland.com/in-major-privacy-win-us-supreme-court-says-cops-need-warrant-to-access-cell-phone-l
How to survive Google’s new local search world
Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your local business visible in the search results.
Last month, I attended the Local Search Association’s 2018 annual conference (LSA18) and was overwhelmed at the helpful information shared by the experts who spoke. I’d like to share some key takeaways and offer some insights of my own on local search.
Local search must adjust
One of the main themes discussed centered around the fact that Google search today is less about displaying organic web page results and more about featuring Google products.
A typical query in Google search may bring back an abundance of Google-owned properties:
- Paid listings and ads.
- Knowledge panel.
- Review carousel.
- Local pack.
- News carousel.
- Images carousel.
- Research carousel.
- Refine by brand carousel non-Google SERP features.
- E-commerce URLs.
- Review URLs.
We are seeing result pages where Google features occupied virtually the entire page and organic web page results were barely visible.
Original Article Here
Single-Page Websites: A Web Design Trend Worth Adopting?
A few years ago, one of my clients referred me to a developer who wanted to partner with a copywriter. She would build the websites and I would supply the copy and SEO. Before we began our first project, I asked for a wireframe so I could get a sense for what each of the web pages needed to look like. I was shocked by what I received.
The website sketched out in the wireframe had only one page. There were six sections dedicated to the pages you’d find on a traditional business website—Home, About, Team, Services, Testimonials, and Contact. But each section of the single-page website was much smaller than I was used to, maybe only four or five sentences dedicated to each of the “pages”.
I had so many questions for the developer; the first of which was:
After I gave my brain time to cool down, I decided to look more closely at the website she was proposing and put together a list of questions that more practically addressed my concerns:
- Did the client care about SEO?
- What would this do to the website’s speed?
- Would there be negative implications for mobile?
- Wouldn’t the navigation be confusing for visitors accustomed to multi-page websites?
- What about a blog? Didn’t the client mention content marketing on the phone?
- Would this help or hurt conversions?
Based on my understanding of how websites worked and how users interacted with them, the choice to build a single-page website just didn’t make sense. It seemed unnatural and counterintuitive.