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Marketing automation is one of those loaded terms that means di erent things to di erent people. It’s the subject of a fair amount of hype and embellishment, too, which adds to the confusion. The reality is that marketing automation is a simple idea, though one with wide variation in execution. It can be simple. […]
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It surprises me when I ask my clients and others “how often do they back up their important files”. Most always have that same expression or answer, “it’s been a while”. At the very least, you should back up your important “documents” folder once a week to a jump/flash drive.
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Posted August 24, 2016 by Wendy Zamora Advances in networking and mobile technologies have enabled remote workforces on a global scale, whether that’s employing full-time staff members who live thousands of miles away or simply allowing employees to work while at a conference or at home with a cold. While remote work policies often hinge […]
WASHINGTON — The Internal Revenue Service issued a consumer alert today providing taxpayers with additional tips to protect themselves from telephone scam artists calling and pretending to be with the IRS. These callers may demand money or may say you have a refund due and try to trick you into sharing private information. These con […]
My advice is to be prepared. Preparation for a holiday ecommerce marketing campaign should at least include the following activities: Schedule your campaign activities: From creative, to technical, to launch, it’s critical that campaign activities are scheduled well in advance, with plenty of buffer room for the inevitable hurdles that you’ll face. Make sure you’ll […]
Keep in mind that there will be even more day-to-day operations work during the holiday season, so it’s best to have everything marketing-related in place beforehand. Here are the most important things you should be preparing before the holiday season. Ensure you have the bandwidth for traffic spikes: Check the past performance of your website […]
1. You protect the professional image of your business A professional brand image is important. The brand image of your business depends on the level of customer satisfaction. Frequent downtime issues can jeopardize the reputation of your online business. Monitoring your website is the best way to prevent these unwanted hazards and protect the image […]