A fundamental principle of content marketing is that you must keep your readers engaged. You can do this in several ways but writing content full of personality has proven to be one of the most effective.
Creating entertaining content, however, can be a challenge. To make your next content pieces shinier, here are 13 easy-to-implement tips for packing more personality into your writing.
Tip 1: Tell a good story
People love stories. It’s why we’ve been telling them since prehistoric people first gathered around a fire. Any time the piece you’re working on feels drab or gets bogged down in nitty-gritty facts and details, inject a relevant anecdote.
Original and complete article here.