11 Local SEO Myths Debunked Once and For All
Local SEO myths – what a tangled topic to discuss. You might get caught on the subject and start feeling intimidated thinking of the high amount of work you must do to rank in local SEO. Which, obviously, is unreal. Don’t get us wrong: it’s difficult indeed, but far from impossible.
In the local SEO area there are always new things to discover that can help your business get new customers, improve your visibility and get more local searches. Let’s bury all the local SEO myths and misleading strategies. Today, we’ll get this topic straight once and for all.
1. Claiming Your Website in Google Is a Surefire Way to Boost Your SEO
Claiming your website in GoogleMyBusiness can bring lots of benefits. But, on the other hand, it is misleading to say that claiming your website in GMB can skyrocket your local rankings. This action has lots of other benefits. It can not assure you high rankings.
What it can do instead, is generate traffic to your site and social accounts, target local clients to your offline location, get higher visibility on Google search and maps.
Listing your business in Google can help you increase your local rankings, but there are lots of other steps you need to take to say it will definitely bring a higher position. Google’s guidelines explicitly tell you what you need to do in order to help your website rank in local search, but that is not a guaranty if you don’t do it right.
One of the most important aspects to keep in mind is to keep improved information about your business and have:
- Accurate business information regarding NAP (Name, Address, Phone Number);
- Updated working hours (make sure you select the dates when your office is closed, such as national days or celebrations);
- Correct coordinates to your location;
- True pictures of your product and services;
- Responses to your reviews to show to your clients you value their opinions and want to build a relationship.
In the era when everybody stays with the mobile phone in their hand, it is stupid not to take advantage of that behavior and get your store into users’ attention by claiming your website in GMB.
Imagine you go to Madrid, you visited Santiago Bernabeu and what to eat something. It’s your first time in the city, don’t know much, you speak a different language. How do you find a place? By foot, it could be tricky and difficult because you don’t know which way to go.
At that moment you can search on maps “restaurants near you”. The easiest and most effective way to find a place where you could eat. You can get lots of recommendations:
The bottom line is that claiming your website in Google is not a surefire way to boost your SEO. Besides claiming it, you have a lot of information that you need to add and there are a lot of factors that can influence the local rankings.
Listing your business in Google can bring you lots of other benefits, such as targeting local clients offline and generating organic traffic to your online website and social media accounts, increasing visibility on Google search and maps, building trustful relationships, creating awareness, and so much more.