The great thing about search engine optimization (SEO) for an enterprise-level business is that you start, if not on third base, at least on first or second base. Most enterprise domains contain many pages that, with a little on-page optimization and link building, can easily make up ground in the rankings against competitors. Enterprises also have bigger budgets for SEO, so they can afford high-quality tools to accomplish their SEO goals.
Most enterprises find their own magical blend of outsourcing and in-house work when it comes to SEO. According to data from MarketingCharts, 81 percent of companies either exclusively outsource SEO or get strategy tips from SEO specialists while executing the work in their own marketing departments. If you’re going to do at least some in-house work, you need powerful enterprise-level SEO tools. Here are our top 10 picks to help you get the job done.
4 Complete Enterprise SEO Tools
A big company needs a complete tool that can perform research, execute tasks, and maintain SEO strategy. These four applications provide centralized, all-in-one SEO management for today’s enterprise-level marketing departments.
seoClarity allows you to create customizable SEO dashboards that your entire marketing team can use. You can perform site audits and deep crawls to detect duplicate content and site errors.
For enterprises that segment business based on location, seoClarity offers a Local Clarity function enabling you to take advantage of local keywords. Use the Keyword Clarity tool to discover which of your domain pages can make the biggest SEO gains right now. Link Clarity will show you which pages need inbound links the most, and it will alert you to broken links and changes in page rank for connected domains.
Linkdex, as you’d guess from the name, offers outstanding link-building tools. In addition to seeing which domains link to your competitors and your pages, you can jot down notes for each link you’re cultivating to show your team where you are in the process. If you’ve emailed a publisher, gotten a rejection from a webmaster, or tried to disavow a link, it’s all there.
In fact, one of the coolest Linkdex features, from a management perspective, is its task management capability. You can assign, check off, and communicate about separate SEO tasks all within one convenient dashboard. You can also use Linkdex’s powerful tracking and forecasting tools to see which optimization changes will make the biggest difference. Then, you can fine-tune your analysis down to the zip code.
BrightEdge offers a unique proprietary metric called Share of Voice, which is an overall measure of your visibility based on your local carousel, videos, images, links, videos, and e-commerce signals. This combination of factors helps you prioritize tasks as you tackle your SEO challenges, and it’s easier to use for teams with less SEO expertise.
Additionally, BrightEdge provides in-depth competitor analysis, giving you insights on the pages, page templates, and inbound links that are driving their search rankings success. You can use BrightEdge’s discovery tools to see which keywords are winners for your competitors as well as opportunities that you’ve underutilized. By integrating your domain analytics and social data with your SEO information, BrightEdge helps you create a 360-degree view of your digital marketing strategy.
4. Conductor Searchlight
Conductor Searchlight leverages integrations with Adobe Omniture and Moz OpenSite Explorer to provide a complete, daily snapshot of your search rankings. It also provides tools for analyzing which content is most in demand, enabling you to create and promote content that impact your rankings.
In addition, Conductor Searchlight can help you identify easy changes that will improve page rankings. For example, if a page is ranking well for a keyword, but that page isn’t your preferred landing page, Conductor Searchlight will suggest that you add an internal link to your preferred landing page, using your keyword as anchor text.
You’ll need a team with some SEO knowledge to use Conductor Searchlight; although it suggests tasks and offers great insights on what to fix, it doesn’t always help you choose your top priorities. If your team is knowledgeable about SEO, they’ll appreciate the in-depth analysis as well as the beautiful user interface.